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    • subscriber profiles

      The importance of subscriber profiles

      0.7 min readCategories: Magazine publishingTags: advertising, business, management

      Magazines often survey their readers in order to create a subscriber profile, which they provide to prospective advertisers. The vital information may be presented to [...]

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    • digital advertising

      What digital advertising can learn from printed magazines

      1.1 min readCategories: Magazine publishingTags: advertising, business, management

      Fraud. Ad blockers. Mobilegeddon. Slow page loading. Low ad rates. Let’s face it: Digital advertising, which was supposed to rescue us from the decline of [...]

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    • issue wrap

      What is an issue wrap?

      0.3 min readCategories: Magazine publishingTags: advertising, issue wrap, subscription

      An issue wrap is a second cover on a magazine. They are not usually put on magazines to be displayed for single-copy sale. However, they [...]

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    • media kit

      Media kit: A meet and greet for advertisers

      0.9 min readCategories: Magazine publishingTags: advertising, business, management, media kit

      A media kit is your magazine’s opportunity to make a great first impression on potential advertisers. You want to introduce your magazine in a quick, engaging, [...]

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    • bind-in cards

      Using bind-in cards

      0.8 min readCategories: Magazine publishingTags: advertising, bind-in cards, business, management, subscribers

      Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Bind-ins are perforated for easy removal, and are placed in a specific [...]

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