issue wrap

An issue wrap is a second cover on a magazine. They are not usually put on magazines to be displayed for single-copy sale. However, they are sometimes used on magazines mailed to subscribers.

Issue wraps not only provide extra protection for the cover, but can serve as a tool to:

  • advertise special offers to subscribers,
  • welcome new subscribers, or
  • announce subscription expiration.

See samples of issue wraps

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