The Importance of Subscriber Profiles
Magazines often survey their readers in order to create a subscriber profile, which they provide to prospective advertisers. The vital information may be presented to advertisers in a variety of forms.
The subscriber profile differs from the profile of the target reader. Rather than describing the ideal reader in great detail so that the magazine staff know who to gear the content and design to, the subscriber profile presents potential advertisers with details about your actual readership so they know what to advertise about in your publication.
Subscriber profiles are a key component in media kits.
Media kits sent to potential advertisers usually include some or all of the following pieces:
a. Cover letter
b. Rate card
c. Copy of a recent issue of your magazine
d. Subscriber profile
e. Information on special issues or special themes coming up