media kit

A media kit is your magazine’s opportunity to make a great first impression on potential advertisers. You want to introduce your magazine in a quick, engaging, and meaningful way. Put together a packet that tells the advertiser who your magazine is, how it can benefit their company, and what advertising options you can offer.

A media kit can be as simple as a page on your magazine’s website or as complex as a package of information assembled by your magazine to provide to prospective advertisers.

Items that are often included in a media kit are:

  • A cover letter introducing the media kit
  • A printed presentation folder
  • Rate card
  • Subscriber profiles – for print, digital, newsletters, eBlasts, and website
  • A sample of the magazine
  • Advertising options – organized by audience
  • The editorial schedule
  • Special opportunities – classified ads, gift guides, regional eBlasts, regional banners
  • Additional digital opportunities
  • Advertisement dimensions
  • Advertisement specifications
  • Print/Online/Broadcast/Podcast properties
  • Testimonials

We have gathered several samples of media kits on our website. For more ideas go to “Top 10 Media Kit Tips for Magazine Publishers.”

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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.