Conversations among writers, editors and publishers about the state of publishing often turn to the short attention span of readers. While I understand the concern and realize that complex topics take more than 140 characters to develop, there are benefits to short, focused content.
Writing short forces the writer and editor to carefully focus the main idea and judiciously choose words, as extraneous details are cut. This results in clear, direct content.
Writing short gives the reader a clear takeaway. Rather than wading through multiple examples and ideas, the reader can access one memorable nugget.
Writing short allows space for additional graphics to carry a message. While writers and editors might consider themselves “word” people, they are communicators. Words and graphics together communicate. By keeping content short, there is space for graphic elements to reinforce the message.
Looking back at magazines I edited more than 10 years ago, word count on a page was often 800 – 900 words for an 8-1/2″ x 11″ page. Now my target is 500 – 600 words per page with much more space for graphic design. Did people read every word of an 800 word article and remember it all? Does the reader even notice that the content is shorter?
Short, focused content communicates! This blog is 215 words.
By Carla Foote, Fine Print Editorial