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    readers

    • audience

      Work “with” instead of “for” your audience

      5.9 min readCategories: TipsTags: readers, target audience

      Vera Fesianava is the Associate Art Director of Noiv Kovcheg (Noah’s Ark) magazine in Ukraine, a Christian publication for children. Their mission is to discover [...]

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    • development

      Publishers are lousy at audience development. Here’s why.

      1 min readCategories: Magazine publishingTags: audience, readers

      As media companies, we pride ourselves on building long-term content relationships with our readers. Our audiences are the lifeblood of our businesses driving advertising, subscription, [...]

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    • Does this article fit my magazine?

      2 min readCategories: Magazine publishingTags: audience, editing, readers, writing

      Your magazine is a friend to your readers. They like its personality, they know its moods and what to expect. Would you like a friend [...]

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    • reading level

      Writing for your audience’s reading level

      1.3 min readCategories: TipsTags: readers, reading level, writing

      When people pick up something they can’t understand, they put it down again. You want your magazine to be read and comprehended. Part of knowing [...]

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    • surveys

      Reader surveys

      0.7 min readCategories: Magazine publishing, TipsTags: readers, surveys

      In order to learn more about subscribers, most magazines use some form of research. The results of the surveys are used in various ways: Editors [...]

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    Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.

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    Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.

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