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    audience

    • development

      Publishers are lousy at audience development. Here’s why.

      1 min readCategories: Magazine publishingTags: audience, readers

      As media companies, we pride ourselves on building long-term content relationships with our readers. Our audiences are the lifeblood of our businesses driving advertising, subscription, [...]

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    • audience

      Are publishers really putting their audiences first?

      1.4 min readCategories: TipsTags: audience, business, management

      By Peter Houston, Publishing Executive What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality [...]

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    • Does this article fit my magazine?

      2 min readCategories: Magazine publishingTags: audience, editing, readers, writing

      Your magazine is a friend to your readers. They like its personality, they know its moods and what to expect. Would you like a friend [...]

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    • focus

      Custom content

      1 min readCategories: TipsTags: audience, editing, writing

      A recent client project involved taking a donor magazine with national distribution and creating custom content for specific geographical areas. We created 5 issues for [...]

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    • writing for everybody

      For everybody? Or nobody?

      1.9 min readCategories: Magazine publishingTags: audience, business, editing, management, readers, writing
      Read article
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    Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.

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    Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.

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