Magazine publishing

Media Kit: A Meet and Greet for Advertisers

media kit
Print Friendly, PDF & Email

A media kit is your magazine’s opportunity to make a great first impression on potential advertisers. You want to introduce your magazine in a quick, engaging, and meaningful way. Put together a packet that tells the advertiser who your magazine is, how it can benefit their company, and what advertising options you can offer. A media…

Read More

For everybody? Or nobody?

everybody
Print Friendly, PDF & Email

I cringe when I hear the answer “everybody” in response to the question as to a magazine’s audience. Even worse was the response one novice editor gave: “Everybody in the whole world, saved and unsaved.” Really? How do you produce a magazine that everyone in every country throughout the world will want to read, regardless…

Read More

Using Bind-In Cards

bind-in cards
Print Friendly, PDF & Email

Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Bind-ins are perforated for easy removal, and are placed in a specific location in the magazine. As the reader examines the magazine the pages fall open to where the card is due to its thickness. Publishers may sell these cards to advertisers…

Read More

Consumers “like” magazines more than any other communications medium

magazine
Print Friendly, PDF & Email

Is the magazine medium doomed to extinction as some media pundits predict? Not according to a brand audience report published in April by MPA-The Association of Magazine Media (MPA). “Magazine media brands continue to deliver meaningful growth across platforms, engaging consumers in all formats, including social media,” the report declared. American magazine brands were growing…

Read More

The Successful Editorial Planning Meeting

editorial planning
Print Friendly, PDF & Email

A well-crafted magazine full of interesting articles doesn’t just happen. Editorial planning can make the chaos of pulling together a magazine at the last minute a distant memory. A carefully thought-out editorial plan can promote balance in your magazine and provide a rich variety of articles for your readers. One of the first steps in…

Read More

2 reasons your publication needs a style guide

style guide
Print Friendly, PDF & Email

If you’re not a website programmer or professional journalist you might be unfamiliar with the words “style sheet” or “style guide.”   What’s a style sheet? A style guide is basically a collection of rules for grammar, punctuation, usage, and journalistic styles for your writers to use. When your magazine uses a style guide, you…

Read More

In the print vs. digital battle teenagers deliver a surprise

print vs. digital
Print Friendly, PDF & Email

Teenagers grew up with computers and spend hours each week on electronic media. So, naturally, they prefer e-books to paper, right? Wrong, say researchers in multiple countries. Print is considerably more popular than e-books among readers 16-24 in Great Britain, according to a survey carried out last year for The Bookseller Children’s Conference. Out of…

Read More

Fact Checking

fact checking
Print Friendly, PDF & Email

Most days I read my local newspaper and the Wall Street Journal. And most days I find editorial errors in one or both papers. The errors often distract me from my reading. Some are obvious grammatical and spelling errors. But the errors I find most bothersome are factual errors.  These kind of errors cause me to…

Read More

Why MTI Doesn’t Provide Articles for Your Magazine

articles
Print Friendly, PDF & Email

How would someone from Russia explain the chill of snow to someone who lives on the Equator? It’s almost impossible for either person to fully relate to the other. Before Magazine Training International began, when Sharon Mumper traveled the world she saw an increasing gap between the evangelical resources available to Christians around the world and…

Read More

Join Our Mailing List

mailing list
Print Friendly, PDF & Email

Hello! We’re so glad you found Magazine Training International and we want to invite you to join the global community of Christians in magazine publishing. We hope you will take advantage of our many professional publishing resources. How can you keep in touch? By joining our mailing list. As a member of our mailing list you…

Read More