“Mobile technology has spread rapidly around the globe,” says a recent report by the Pew Research Center. “Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones.” Is it possible to embrace a digital-first mindset and also thrive in print publishing? In this course,…

by Gustavo Razzetti Don’t avoid mistakes, acknowledge them “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” ― George Bernard Shaw The worst thing we can do with mistakes is to avoid them. Life is trial and error. We cannot make progress without making mistakes. Archie…

Magazines often survey their readers in order to create a subscriber profile, which they provide to prospective advertisers. The vital information may be presented to advertisers in a variety of forms. The subscriber profile differs from the profile of the target reader. Rather than describing the ideal reader in great detail so that the magazine…

Magazine Training International poursuit son programme MTI en Afrique alors que nous organisons notre première conférence en Afrique francophone ! Découvrez les étapes essentielles pour réussir l’édition de magazines grâce au nouveau cours d’Introduction à la publication d’un magazine. Ne manquez pas cette occasion d’apprendre des professionnels de l’édition chrétienne hautement respectés. Inscrivez-vous maintenant. Le cours d’Introduction à…

By Ken Gosnell, CEO Experience Employees enjoy hearing praise from their leaders, and those who are recognized are more likely to be productive and satisfied at work. According to Gallup’s research, “Only 41% of employees strongly agree that they know what their company stands for and what makes it different from competitors.” A concern that…

What are the current trends in magazine publishing? What new ways of doing business should you consider and prepare for? How has technology disrupted existing publishing models? What do experts around the world expect to happen to revenue, audiences, and competition? Whether you publish in print, online, or both, industry developments are changing the ways magazines…

Do you struggle to turn visions for your magazine into a real plan of action? Moving from dreams to reality is often where people get hung up. According to the article “Business Plan Toolbox: Business Planning with Accountability” by Stephie Althouse, most companies face these common obstacles: There is a significant skill gap between the…

L’inscription au cours d’Introduction à la publication d’un magazine arrive bientôt. Bien que l’inscription au cours MTI d’Abidjan, en Côte d’Ivoire, ne soit pas encore ouverte, vous pouvez vous inscrire sur notre liste de diffusion et être l’un des premiers à connaître la date d’ouverture de l’inscription. Nous avons trouvé un lieu magnifique à Abidjan,…

Découvrez comment lancer avec succès une publication ou mettre à jour votre processus pour réaliser un magazine plus efficace et influent Nous sommes en train de préparer un tout nouveau cours pour répondre à vos besoins d’édition. Nous espérons que vous vous joindrez à nous à Abidjan, en Côte d’Ivoire, du 15 au 21 septembre…

Six times a year we host live workshops on various aspects of magazine publishing including writing, editing, management, design, and digital publishing. Occasionally we throw in topics like how to prevent burnout that we know you need. While we would love for all of you to join us during the live session, we know that…