The keys to effective research


Do you know who your readers are and what they like and don’t like about your publication? What would you do if you discover your readers are younger or older than you thought? How do you know if your magazine is reaching your chosen audience? Research is the answer. In this training video you will learn the keys to effective research and how to avoid common mistakes that publishers make when seeking to know their audiences better.

This is the first part of a two-part series on research. Part 2

Meet the trainer: Dr. Kent Wilson

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!

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Format: Video


Language: English



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