The research you conduct is only as good as the questions you ask, the format you use, and your willingness to base decisions on the feedback you receive. This session dives deeper into the questions you should ask to get the information you really need in order to understand your readers better. You’ll also learn best practices for conducting research and analyzing the results.

This is the second part of a two-part series on research. Part 1

Meet the trainer: Dr. Kent Wilson

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!