issue wraps

An issue wrap is a second cover on a magazine. They are not usually put on magazines to be displayed for single-copy sale. However, they are sometimes used on magazines mailed to subscribers.

They provide extra protection for the cover, and serve as a tool to advertise special offers to subscribers, to welcome new subscribers, or to announce subscription expiration.

Explore these samples and discover how your publication could implement issue wraps.

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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.