An issue wrap is a second cover on a magazine. They are not usually put on magazines to be displayed for single-copy sale. However, they are sometimes used on magazines mailed to subscribers.
Issue wraps not only provide extra protection for the cover, but can serve as a tool to:
- advertise special offers to subscribers,
- welcome new subscribers, or
- announce subscription expiration.
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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.
