Do you know what your readers want and need from your magazine? It is difficult to create a magazine that will appeal to someone you don’t know. Therefore, you need research. You need to know your audience in order to serve them. A vital part of knowing the reader is researching them. Download this free e-book to find out how to choose which type of research to conduct and what information you need to gather about your readership in order to hone your editorial product.
Meet the authors: Dr. Kent Wilson and Dave Wilson
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