Research: Know your readers
Do you know who is reading your magazine? How do you know? Only quality research will give you a reliable answer to the question.
Effective research makes it possible to create a magazine that meets the needs of your readers and feeds their interest. Collect, analyze, and act on the right type of research to create a must-read magazine for your readers. Discover how to know our readers in our free guide to research.
Meet the authors: Dr. Kent Wilson and Dave Wilson
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