Managing the Magazine with Confidence and Skill is a full-length course ideal for group study or self-paced learning.
This intensive course on the business of magazine publishing was recorded in Los Angeles before a multi-cultural audience comprised of Christian magazine publishers from around the world. Topics include strategic planning, developing a business plan, building circulation, acquiring advertising, managing subscriptions, increasing distribution, understanding production fundamentals, conducting research, managing finances, raising funds, generating income, handling personnel, and refining your management and leadership style. It is enriched by interaction between participants and trainers as publishers from Africa, Asia, Europe, Latin America, and North America ask questions and make comments.
Meet the speakers: Tim Gilmour and Dr. Kent Wilson
PDF permits one printing of the manual only. You do not have permission to print multiple copies nor to distribute the PDF to others.