A business strategy provides daily focus, direction, and a “roadmap” for your publication. In this training video on developing a business strategy you will learn how to turn your vision for your publication into a clearly defined mission with purpose, values, and measurable goals.

Meet the trainer: Dr. Kent Wilson

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!