Read the following:
- Read Chapter 8 from David Meerman Scott’s The New Rules of Marketing and PR on Websites.
- Read Chapter 11 on social media policies for journalists from Daxton Stewart’s Social Media and the Law: A Guidebook for Communication Students and Professionals.
- Read the article 10 Winning Email Newsletter Best Practices by FulcrumTech.
- Read the article 21 Ways to Integrate Email Marketing and Social Media by Practical Ecommerce.
- Read the article How to Create an Email Newsletter People Actually Read by hubspot.com.
- Read the article Best Practices for Email Subject Lines by Mailchimp.
- Read the article Email Marketing Ethics: Doing Things The Right Way by Makesbridge.
- Read the article Your Guide to Understanding Email Laws and Regulations by Campaign Monitor.
- Read the article 15 of the Best Facebook Ad Examples That Actually Work (And Why) by hubspot.com.
- Read the article 20 Clever Facebook Marketing Campaign Ideas for 2019 from Top Brands by impactplus.com.
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