Read the following:
- Read Chapter 4 (pages 66-68) and Chapter 15 (pages 236-248 and 256-259) in David Meerman Scott’s book The New Rules of Marketing and PR.
- Read the article Pinterest Marketing for Nonprofits: Best Practices & Pro Tips by simplepinmedia.com.
- Read the article The Ultimate Guide to Social Media Analytics by hubspot.com.
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