role of magazines

More and more people are consuming media as they continue to stay at home during isolation. As a result, magazines and radio are playing a big role in our daily lives.

TOP 5 THINGS PEOPLE ARE reading in self-isolation:

During self-isolation, there has been a 7% increase in people reading magazines and we’ve identified the main categories people are interested in. Below are the top 5 categories (provided with Bauer Media brand examples) people are reading during self-isolation. 


Similar to identifying key roles for radio, Bauer Media Insights identified four key roles of magazines, of which are:

  1. Escape
  2. A Dose of Normality
  3. Connection
  4. Companionship

Below are some examples of Bauer Media magazines practicing the four key roles:

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by Bauer Media Group

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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.