More and more people are consuming media as they continue to stay at home during isolation. As a result, magazines and radio are playing a big role in our daily lives.
TOP 5 THINGS PEOPLE ARE reading in self-isolation:
During self-isolation, there has been a 7% increase in people reading magazines and we’ve identified the main categories people are interested in. Below are the top 5 categories (provided with Bauer Media brand examples) people are reading during self-isolation.
Magazines
Similar to identifying key roles for radio, Bauer Media Insights identified four key roles of magazines, of which are:
- Escape
- A Dose of Normality
- Connection
- Companionship
Below are some examples of Bauer Media magazines practicing the four key roles:
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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.
