The Next Next Thing

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By Carla Foote, Fine Print Editorial

What is the next topic you are going to write about after your current project is completed? Not worried about that yet? Thinking about tomorrow’stopic can make you a better communicator today.

Communication is a process rather than a one-time interaction. So as a communications professional, you should always be thinking about the next next thing. Whether you are communicating via blogs, social media, websites, videos, magazines, newspapers or books, consider where your communications topics are headed. Today’s topic is the burning fire you need to address and get out the door. But the intentional progression of topics from today to tomorrow to the next day (month, year) builds a brand, and a body of work.

Recently, as I was working on a quarterly newsletter for a client, I penciled in the topics for their next two newsletters. I didn’t spend much time thinking about the details of the future topics, since I was focused on the newsletter that needed to get to print. I might not even be responsible for future newsletters; however, the overall communications plan is important for my client. The ability to think ahead to the next topic in a sequence means that the quarterly newsletter topics will build on each other throughout the year. Recipients of the newsletters will have a more complete understanding of the overall organization, rather than receiving random bites of information spread across time.

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