One of the great assets of a podcast is the possibility to slice out a juicy soundbite and tease that out on social media. This can help you spread the word about your show or prompt a conversation with your followers.

How? Many news publishers create audiograms — visualizations of audio content — mainly through tools like Headliner to create funky waveforms, or Descript to highlight each word of a clip. Both tools have a freemium model, which means you can try them out at no cost.

Wondering how to get started? We rounded up some of the best examples from podcast creators to bring you some much-needed inspiration.


Curveball podcast


This is a dynamic and engaging waveform both visually and audibly. Kellie Riordan is armed with 18 years of experience at ABC News in Australia in managerial and strategist roles, and the experience shows here.

The waveforms she produces to promote her Curveball podcast are tidy and well-spaced out, uplifted by subtle background music, and is not overbearing on her strong branding. This invites the audience to go and check out the variety of episodes behind that link.



This one is all about the quote selection. Just think how tough it is to get a mass audience interested in a clip about something as niche as baseball coaching. Slate has selected such a relatable insight here that immediately clicks – and the tweet leads with that quote too.

The waveform and the subtitles are pretty basic, but they are not the priority here. They are just there to complement the quote, which is what really makes you curious about the entire conversation even if you are not a baseball fanatic.

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by Jacob Granger, International Journalists’ Network

Photo by Pawel Czerwinski on Unsplash

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