safety of reading print products

A new study shows 70% of consumers are concerned about the safety of reading a delivered print magazine, journal, catalog or newspaper, due to the spreading COVID-19 pandemic.

The study on “Changing Magazine Habits Due to COVID-19,” conducted by digital publishing platform BlueToad, also found that 54% of consumers are more likely to consume digital content over print while practicing social distancing.

Some 77% of people are concerned about themselves or their family’s safety when handling mail or other deliveries. 

“The results of this survey show the spread of the coronavirus is making consumers nervous when handling mail and other items delivered to them,” stated Paul DeHart, CEO of BlueToad. “While print remains very relevant both now and long term, publishers must acknowledge the fact that consumers are perhaps more than ever leaning on other perceived safer, digital ways to consume content and connect with brands.”

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by Sara Guaglione, Media Post

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