Writing the lead


People are busy and many things compete for their time. If an article doesn’t interest a reader in the first few paragraphs, they might not read the rest of it. The lead gives the reader that first impression, and, if they like it, will cause them to read the rest of the article. Discover how to write a compelling lead.

Meet the author: Susan Maycinik Nikaido

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Format: PDF

Pages: 20

Language: English



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