A comprehensive business plan serves as a roadmap that guides the direction of the magazine through its years of production. Developing a business plan can be a long and detailed process, but the value is priceless. In this training video you will discover the elements of a complete business plan and learn how a well thought-out plan can lead to a successful publication.

Meet the trainer: Dr. Kent Wilson 

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!