Social media: Marketing or mission?

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Since the birth of social media, organizations have struggled to decide whether these platforms should be used for marketing or to advance mission through engagement with readers. In this free online workshop, James Blake discusses the debate and share the content marketing strategies used by Museum of the Bible–one of the top 10 museums on Facebook before they even opened their doors.

Meet the trainer: James Blake

This workshop is available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this workshop. Thank you!

Format: Video

Pages: 

Language: English

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