Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Publishers may sell these cards to advertisers or use them to advertise their own magazine. Many magazines find bind-in one of the most cost-effective methods of gaining new subscribers. Publishers may bind in a single card or a page of cards which may be separated along perforated edges. Publishers that have several magazines often advertise related magazines on bind-in cards inserted in magazines whose audience is similar.
In this sample: Christianity Today and Today’s Christian Woman.
Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.