Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Publishers may sell these cards to advertisers or use them to advertise their own magazine. Many magazines find bind-in one of the most cost-effective methods of gaining new subscribers. Publishers may bind in a single card or a page of cards which may be separated along perforated edges. Publishers that have several magazines often advertise related magazines on bind-in cards inserted in magazines whose audience is similar.

In this sample: Books & Culture and The Quest Study Bible

You can view the sample here or add it to your cart in order to save the PDF in your account profile for future reference.