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Build a strong brand: Establish your brand identity in print and digital

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What sets your magazine apart from the crowd? Discover the concept of brand identity, and how to leverage the unique personality of your brand to improve engagement with readers. Consider real-world examples from Christianity Today and other well-known publishers.

In this free online workshop, Jacob Walsh, vice president and publisher of Christianity Today magazine, provides practical resources for evaluating and improving your brand.

Meet the trainer: Jacob Walsh

This workshop is available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this workshop. Thank you!

Format: Video

Pages: 

Language: English

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