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Attracting readers through great cover design

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Readers are perceptive, and they form their opinions quickly. So, it is no surprise that the magazine cover is the primary battleground in the war to attract readers. The impact of compelling imagery is profound. As a result, the choice of a cover image is the single most important decision the art director makes. In this video you will walk through the design elements included on the cover and learn how to measure the success of a great cover design.

Meet the trainer: Gary Gnidovic

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!

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Format: Video

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Language: English

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