More is not necessarily better in regard to publication frequency, color, or size. Rather, sound business principles should guide each production decision a publisher makes for the magazine. In this training video you will learn what factors to consider when making production choices for your publication. You’ll discover options for reducing your production expense and tips for working with printers to get the quality you want for a price you can afford.

Meet the trainer: Tim Gilmour

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!