Despite the prevalence of digital today, print is far from dead. An important part of your publication process is getting printing bids. The process includes making decisions about:

Choose between digital and offset printing
  • Digital is best for small quantities, usually more economical, and can have a shorter turnaround time.
  • Offset is higher quality, better for large runs, and offers the options of sheet-fed presses and web presses.
Decide on your printing specifications, including:
  • Quantity
  • Page count
  • Trim size
  • Ink type
  • Bleeds
  • Paper stock
  • Paper coatings
  • Proofing and press checks
  • Binding and finishing
  • Mailing and distribution
You received the printing bids. Now what?
  • Make time to compare each quote to the specs you sent and to each other.
  • Find out more about each printer, including client references.
  • Don’t automatically go with the cheapest bid, weigh the pros and cons of each printer before making your decision about which one is best for your publication.

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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.