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Are you thinking of creating or relaunching a magazine? You probably have lots of questions about where to start, how to build an audience, what’s the best format to use, and how to support the magazine financially. During this four-week course, Lou Ann Sabatier, principal of Sabatier Consulting and popular conference speaker, will introduce the essential business principles needed to publish a magazine.

You’ll emerge from the course with a working knowledge of how to launch or relaunch a magazine, and you’ll gain an understanding of publishing processes and terminology, learn proven techniques and tools for your publishing operation, and sharpen your skills through class assignments and instructor feedback.

Course topics include:

  • Week 1: Four key parts of your business strategy
  • Week 2: Creating relevant content
  • Week 3: Finding readers for your publication
  • Week 4: Funding and sustaining your publication

Register now

The schedule is flexible in order to meet the needs of each student. The only scheduled events are the weekly one-hour live sessions. If you are unable to attend live, you may watch a recording, which is available online anytime. The live sessions will be held on Mondays at 11:00 am EDT.

Course requirements

Background reading: TBD
Live session: Attend a one-hour online live session with the instructor. All sessions are recorded. The recordings are available 24/7 within a few hours of the live event.
Forum discussion: Participate in the class forum by making comments and asking questions throughout the week.
Homework assignment: Complete and return the homework assignment by Friday each week.

Time required to complete coursework: Approximately five hours each week

MTI website

Class instructions and forums are available via this website in the MTIOnline free learning center. You may signup for a free membership at any time.


The online course live sessions are delivered via ClickMeeting. Each live session includes video and audio. You are not required to dial in by phone or download and install any software in order to attend the meeting. ClickMeeting provides the following system requirements in order to get the best experience from the workshop:

Course fee: $75 (Financial assistance may be available. Please contact MTI.)
Payment options: Credit card via PayPal
Registration: Please register online by October 11, 2021. Accepted registrants will be notified and given further instructions.
Class size: Up to 20 students

If you would like to participate in the course, but have no way of transferring funds over the Internet, please contact MTI to discuss other options.

Photo by Ivan Diaz on Unsplash



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