develop content

The dream, for most editors, is to work with a team of other editors and writers to develop the content of a magazine. However, particularly for start-up magazines, the founding editor is typically working alone to create all or most of the initial content. It can be a difficult position.

In this six-minute clip taken from MTI’s online course, Editorial Planning, instructor Matthew Branaugh explains how an editor can avoid feeling isolated in the process of developing content.


Matthew BrandaughMatthew Branaugh is editor of Christianity Today’s Church Law & Tax Team. Matthew leads a strong editorial team with the strategic planning, creation, and delivery of print and digital content for multiple print publications, books, e-newsletters, websites, webinars, and live events that serve tens of thousands of church leaders in the US.


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Magazine Training International’s mission is to encourage, strengthen, and provide training and resources to Christian magazine publishers as they seek to build the church and reach their societies for Christ.