Attention spans are short, and screens are everywhere. That’s why short-form video is one of the best ways to connect with today’s audience. Whether you’re reaching out to new followers or encouraging longtime supporters, short videos can be powerful tools.

Instead of trying to cram everything into one video, focus on a single, powerful message. A one-minute testimony. A quick devotional. A prayer of encouragement. That’s all it takes to make someone stop scrolling and pay attention.

Tips for effective short-form video:

• Keep it under 90 seconds
• Film vertically for mobile
• Use captions so it works without sound
• Start with a compelling hook in the first 3 seconds
• End with a question or call to action

You can also try formats like “60 Seconds of Scripture,” “Quick Team Updates,” or “What We’re Praying About Today.” Viewers appreciate consistent themes that fit into their busy routines. Short videos are easy to share and help build momentum around your message.

Remember, short doesn’t mean shallow. A single sentence spoken with warmth and clarity can make a lasting impression. The key is to speak directly to your audience and offer something meaningful in every video.

Short videos can have deep impact—when they come from a place of authenticity and purpose. Your story matters. Tell it, one short clip at a time. And don’t be afraid to try new things. The more you experiment, the more confident you’ll become.

Whether you’re inviting someone to read your magazine, support your ministry, or follow Christ, video is a tool that meets people right where they are—and invites them to go deeper.

**This is based on the workshop “Top 10 ideas for adding video to your digital strategy” presented by Tami DeVine. You can watch the full workshop on-demand for free.**