Advertising
Does your publication use advertising as a source of income? Readers often consider advertising as content and welcome it. It brings willing buyers and sellers [...]
Mission Drift: Protecting What Matters Most
Mission drift happens and can happen to your ministry. The non-profit landscape is littered with organizations that no longer embrace the Christian principles on which [...]
Launching a Publication
Will your new magazine be successful? Learn about three resources that must be maximized to ensure success: money, strategy, and people. Discover how to overcome [...]
Working with People
The people who work with you on your magazine are your publication’s most important asset. Give your team clear direction, respect, and useful evaluations so [...]
Upgrade Your Digital and Print Magazine Publishing Models
Are you using the same publishing models for your print magazines as you are for your digital version? Discover how to make new goals for [...]
A Guide to Successful Advertising
Advertising can be an important element in a magazine's financial health, and if handled properly can be considered an extension of your magazine's mission. In [...]
Generating Income for Your Magazine
Most of your income may come from subscriptions and advertising, but if you limit your thinking to those two channels of income you may be [...]
Circulation: Expanding Your Magazine’s Reach
Would you like to find new sources of subscribers and expand your magazine's reach? Whether you need new ideas to fine-tune your approach to gaining [...]
Finding New Subscribers
When it comes to finding new subscribers, how do you know where to direct your valuable time and resources? Not all circulation sources are equally [...]
Guiding Your Staff and Volunteers
Are you cultivating your magazine's most important asset? Are you guiding and encouraging your publication team members? A successful leader doesn't stop after choosing talented people [...]
You Have the Subscription; Now What?
Is your fulfillment and distribution process working for you? Although there is no "right" way to manage it, you can learn from the experience of [...]
A Guide to Production Fundamentals
More is not necessarily better in regard to publication frequency, color, or size. Rather, sound business principles should guide each production decision a publisher makes [...]
The Keys to Effective Research
Do you know who your readers are and what they like and don't like about your publication? What would you do if you discover your [...]
Get the Answers You Need From Research
The research you conduct is only as good as the questions you ask, the format you use, and your willingness to base decisions on the [...]
The Business Plan: Your Roadmap to Success
A comprehensive business plan serves as a roadmap that guides the direction of the magazine through its years of production. Developing a business plan can [...]
