Do you know who your readers are and what they like and don’t like about your publication? What would you do if you discover your readers are younger or older than you thought? How do you know if your magazine is reaching your chosen audience? Research is the answer. In this training video you will learn the keys to effective research and how to avoid common mistakes that publishers make when seeking to know their audiences better.
This is the first part of a two-part series on research.
The late Dr. Kent Wilson was former executive publisher of NavPress, and an executive coach with Vistage International and president of Nonprofit Leadership Exchange.
