A comprehensive business plan serves as a roadmap that guides the direction of the magazine through its years of production. Developing a business plan can be a long and detailed process, but the value is priceless. In this training video you will discover the elements of a complete business plan and learn how a well thought-out plan can lead to a successful publication.
The late Dr. Kent Wilson was former executive publisher of NavPress, and an executive coach with Vistage International and president of Nonprofit Leadership Exchange.
