Generating Income for Your Magazine
Most of your income may come from subscriptions and advertising, but if you limit your thinking to those two channels of income you may be [...]
Redesigning Your Magazine
Is your magazine design outdated or does it simply need a facelift? It may be time to update your magazine in order to keep pace [...]
Get the Answers You Need From Research
The research you conduct is only as good as the questions you ask, the format you use, and your willingness to base decisions on the [...]
The Keys to Effective Research
Do you know who your readers are and what they like and don't like about your publication? What would you do if you discover your [...]
Design Elements: The Building Blocks of Design
It is impossible to produce outstanding magazine designs without a clear understanding of the basic building blocks of design. You must understand how they work [...]
A Guide to Production Fundamentals
More is not necessarily better in regard to publication frequency, color, or size. Rather, sound business principles should guide each production decision a publisher makes [...]
Art Directors and Editors: Relieving the Tension
Magazines are made of words and images. Both have an important role to play, but tension can arise. Editors and designers of a magazine need [...]
You Have the Subscription; Now What?
Is your fulfillment and distribution process working for you? Although there is no "right" way to manage it, you can learn from the experience of [...]
Guiding Your Staff and Volunteers
Are you cultivating your magazine's most important asset? Are you guiding and encouraging your publication team members? A successful leader doesn't stop after choosing talented people [...]
Finding New Subscribers
When it comes to finding new subscribers, how do you know where to direct your valuable time and resources? Not all circulation sources are equally [...]
Circulation: Expanding Your Magazine’s Reach
Would you like to find new sources of subscribers and expand your magazine's reach? Whether you need new ideas to fine-tune your approach to gaining [...]
How to Develop Your Magazine’s Architecture
Is your magazine's editorial and visual voice consistent? Is the design appropriate and faithful to your unique message? In this video you will learn how [...]
Developing a Business Strategy
A business strategy provides daily focus, direction, and a "roadmap" for your publication. In this training video on developing a business strategy you will learn [...]
Cash Flow Projection: Planning for Success
Understanding cash flow and knowing how to use it as an essential planning tool is a critical part of any publisher's strategy and management. In [...]
Influence non-Christians for Christ Through Your Writing
Writing to make an impact on a secular audience requires a distinctly different approach from appealing to Christians. In this Webinar you will learn how [...]
