Whether you embrace your publication’s budget as a helpful guide throughout the year, or you dread the process of creating one, the fact is that a carefully planned finances is essential to your magazine’s success. In this training video, you will learn how good planning makes it possible for you to reach your publication’s financial goals. And, you’ll learn how to use your budget throughout the year to make adjustments in your operations. Trainer Tim Gilmour draws on more than 25 years in publishing as he discusses best practices in periodical financial management.

Tim Gilmour is president of Group Cares.