When it comes to finding new subscribers, how do you know where to direct your valuable time and resources? Not all circulation sources are equally profitable and effective. But you can learn how to analyze the source and approach to maximize your circulation budget. This training video is packed with instruction for growing your readership through circulation promotion. This is the second part of a two-part series on magazine circulation.
The late Dr. Kent Wilson was former executive publisher of NavPress, and an executive coach with Vistage International and president of Nonprofit Leadership Exchange.
