Would you like to find new sources of subscribers and expand your magazine’s reach? Whether you need new ideas to fine-tune your approach to gaining new subscribers, or you are just starting out, this video offers tips on growing your circulation. You will discover a variety of circulation sources to try in order to build your circulation and extend your magazine’s impact. Although you may not be able to use every opportunity in your country, these ideas will give you a starting point to think creatively about what might work in your situation.

This is the first part of a two-part series on magazine circulation.

The late Dr. Kent Wilson was former executive publisher of NavPress, and an executive coach with Vistage International and president of Nonprofit Leadership Exchange.