Does your publication use advertising as a source of income? Readers often consider advertising as content and welcome it. It brings willing buyers and sellers together, and it can even be a part of your mission. Discover how advertising can benefit both your publication and your readers.

Former executive publisher of NavPress, the late Dr. Kent Wilson was an executive coach with Vistage International and president of Nonprofit Leadership Exchange. Dave Wilson is former director of operations for NavPress Periodicals in Colorado. He is currently working in China with a microenterprise and economic development team.