This series of four recorded session and accompanying reading explore how to grab attention and keep readers engaged in the fast-paced world of digital media while adapting your storytelling to resonate with your audience’s online habits.

You’ll learn the importance of understanding your audience’s needs—even when they’re not directly communicating—and gain strategies for navigating the ever-changing technological landscape. You’ll explore how to expand your reach to new audiences without losing touch with loyal followers.

This online course is self-guided and on-demand. It does not include homework or feedback from instructors. If you purchase this as a group of 5, 10, or 15 you will also receive discussion questions and homework assignments to do together.

Instructor: Dr. David Dixon

**You may be eligible for a discount if you live outside North America and Western Europe. Contact us for information.