Brands matter, and never more so than today. In the escalating din of global choice and competition, brands are perhaps the most effective way of cutting through the racket to reach people’s hearts and minds. In this training video you will learn how to go beyond the logo or masthead to achieve a strong visual identity which creates, nurtures, and sustains a mutually-rewarding relationship with readers. A case study is used to demonstrate how a design team carefully and strategically designed World Vision magazine to create its visual identity and express the larger brand of World Vision.

Meet the trainer: Greg Breeding

The remaining videos in this series are available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this series. Thank you!