Advertising Sales Management

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Learn how your magazine can sell the kind of advertising your readers will
appreciate. Dive into the ins-and-outs of advertising from rate cards to sales projections to managing and motivating sales staff. Find out how to develop a formal sales plan and set ad rates.

In this 68-page e-book, you’ll learn:
  • how to deliver a successful and consistent rate base
  • how to forecast sales
  • how to focus your sales team on key accounts

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