Advertising Sales Management
Learn how your magazine can sell the kind of advertising your readers will
appreciate. Dive into the ins-and-outs of advertising from rate cards to sales projections to managing and motivating sales staff. Find out how to develop a formal sales plan and set ad rates.
- how to deliver a successful and consistent rate base
- how to forecast sales
- how to focus your sales team on key accounts
*If you have trouble downloading this e-book please try using another browser or contact us.