Get the new e-book on magazine management
Circulation: Finding readers in print and online
Do you know how to find new readers and keep current subscribers? Increase your circulation through a variety of sources. Determine potential sources of readers and learn how to analyze and test which circulation sources work best for you. Discover how to find readers in our free guide to increasing circulation.
You’ll learn:
- the importance of multiple sources
- how to establish a pricing strategy
- how to calculate the profitability of a source
- how to test promotional campaigns
Meet the authors: Dr. Kent Wilson and Dave Wilson
