Smartphones, social media, and your magazine: Learn how to produce content and promote your publication
April 20 @ 2:00 PM – May 18 @ 5:00 PM New York
To be current and competitive in the publishing industry, journalists must be multimedia reporters, and the key to success is your smartphone. During this four-week course, Dr. Akosua Frempong, a digital, print, and broadcast media journalist, will discuss how magazine journalists can use two essential tools–a smartphone and social media.
Discover how to create multimedia content by taking photos and video with your smartphone and then disseminating the content through social media. Social media is an effective tool for the promotion of your brand or publication, but each platform is unique. Learn how to choose the best platforms for your publication and audience, and how to connect with and know what your target audience wants so you can serve them well.
Course topics include:
- Week 1: Use your smartphone for magazine content production, including videos and images
- Week 2: Create and optimize magazine content for smartphone audiences
- Week 3: Discover how to use social media for magazine content and publication promotion
- Week 4: Marketing your magazine brand or publication through websites, emails, and social media ads
The schedule is flexible in order to meet the needs of each student. The only scheduled events are the weekly one-hour live sessions. If you are unable to attend live, you may watch a recording, which is available online anytime. The live sessions will be held on Thursdays at 2:00 pm EDT.
Background reading: Book excerpts and articles
Live session: Attend a one-hour online live session with the instructor. All sessions are recorded. The recordings are available 24/7 within a few hours of the live event.
Forum discussion: Participate in the class forum by making comments and asking questions throughout the week.
Homework assignment: Complete and return the homework assignment by Tuesday each week.
Time required to complete coursework: Approximately five hours each week.
MTI website: Class instructions and forums are available via this website in the MTIOnline free learning center. You may signup for a free membership at any time.
ClickMeeting: The online course live sessions are delivered via ClickMeeting. Each live session includes video and audio. You are not required to dial in by phone or download and install any software in order to attend the meeting. ClickMeeting provides the following system requirements in order to get the best experience from the workshop:
Course fee: $75 (Financial assistance may be available. Please contact MTI.)
Payment options: Credit card via PayPal (If you would like to participate in the course, but have no way of transferring funds over the Internet, please contact MTI to discuss other options.)
Registration: Please register online by April 17, 2023. Accepted registrants will be notified and given further instructions.
Class size: Up to 20 students