Introduction to Magazine Management
September 23, 2023 – November 17, 2023
**All 20 full-participation class seats are full. However, seats for auditing are still available.**
Discover how to apply sound business principles to establish your periodical on a solid foundation. During this eight-week course, David Renard, a partner with mediaIDEAS, and Francis Ayieko, founder and publisher of Nairobi-based Christian newspaper The Shepherd, will discuss good business principles to help your magazine succeed.
You will discover how to avoid common pitfalls and build your magazine on a firm foundation. You’ll learn the basics needed to launch a successful publication–or strengthen a current one–from growing your audience and developing a business strategy to researching your readers and moving from print to digital.
This course is the first in an online series in which you will gain an overview of magazine publishing, including a basic understanding of the elements of magazine business, editing, and design. The series will include an online course in each of these three main areas. You may choose to take one, two, or all three of the segments.
Those who complete each course will receive a certificate of completion for that course, but those who complete all three will receive a certificate of completion for the entire series.
Course topics include:
- Building a publishing model
- Finding readers in print and online
- Distribution and fulfillment
- Production fundamentals
- Funding and sustaining your publication
- Conducting audience research
- Developing a business strategy
- Overcoming the digital publishing hurdle and digital marketing
Schedule
The schedule is flexible in order to meet the needs of each student. The only scheduled events are the weekly one-hour live sessions. If you are unable to attend live, you may watch a recording, which is available online anytime. The live sessions will be held on Saturdays at 9:00 am EDT.
Course requirements
Background reading: Book excerpts and articles
Live session: Attend a one-hour online live session with the instructor. All sessions are recorded. The recordings are available 24/7 within a few hours of the live event.
Forum discussion: Participate in the class forum by making comments and asking questions throughout the week.
Homework assignment: Complete and return the homework assignment by Thursday each week.
Time required to complete coursework: Approximately five hours each week.
MTI website: Class instructions and forums are available via this website in the MTIOnline free learning center. You may signup for a free membership at any time.
ClickMeeting: The online course live sessions are delivered via ClickMeeting. Each live session includes video and audio. You are not required to dial in by phone or download and install any software in order to attend the meeting. ClickMeeting provides the following system requirements in order to get the best experience from the workshop:
There are two ways to participate. You may register for the full access to the course or you may choose to audit the course.
**All 20 full-participation class seats are full. However, seats for auditing are still available.**
- Full participants will have access to weekly live sessions, reading material, assignments, personalized feedback, opportunities for consulting, and encouragement and interaction with other classmates in the forum. Upon completion of the course, a certificate will be awarded.
- Auditors will only have access to the live sessions and reading material each week. Auditors will not receive a certificate of completion.
Course fee: $150
Auditing fee: $75
(Financial assistance may be available. Please contact MTI.)
Payment options: Credit card via PayPal (If you would like to participate in the course, but have no way of transferring funds over the Internet, please contact MTI to discuss other options.)
Registration: Please register online by September 13, 2023. Accepted registrants will be notified and given further instructions.
Class size: Up to 20 students
Contributing sponsor:
Photo by Microsoft Edge on Unsplash
